Communications and Marketing Strategies
Work with Zest to build a strategy that promotes your product, service, staff, vision or expertise, tailored to the right audiences and platforms. We'll walk you from ideation through execution and build measurable results to help you surpass your goals.
Zest will:
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Build campaigns around a specific product, service, or thought leader within your organization.
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Work within your advertising budgets to get the best return on your investment across all media.
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Develop strategies that put you and the services you provide in front of the right audiences.
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Help you leap from your social media fishbowl into a world of new audiences, awareness and excitement about what you do.
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Develop plans and sessions to help you achieve your engagement and public participation goals.
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Launch internal communications strategies that connect staff to the organization, and each other.
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And so much more.
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Engagement and Facilitation
Your organization has important decisions to make. Zest has the experience and expertise to ensure your partners, staff, customers, and clients have the right amount of influence over your important decisions.
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Zest will:
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Build rock solid engagement plans using tried and true methods from the International Association of Public Participation (IAP2).
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Do the heavy lifting. We'll prospect interview subjects, experts, partners, staff, customers, non-customers, and other impacted parties so your engagements have input from the right people and perspectives.
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Develop communications with compelling and clear calls to action. Your surveys, focus groups, and online platforms will be filled with the voices and perspectives you need to hear from.
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Facilitate meaningful engagement sessions with senior staff, board members, and the public.
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Ensure that all participants understand their scope of influence and are kept informed about how their input was incorporated.
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Conduct in-depth research into identified topics and environmental scans of your service area.
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Craft summary reports that analyze and assess your engagement results with trends, emergent themes, and actionable takeaways.
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Translate engagement results and your organizational objectives into strategic plans, frameworks, and guiding documents.
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Writing and Editing
From your website to you social media channels, your intranet to your annual reports, it can be daunting trying to write compelling copy across so many platforms and audiences. Writing is what we love most. Leave it to us and free up your capacity to do more of what you love.
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Zest can help you:
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Craft your news releases, backgrounders, website copy, social media content, articles, speeches, video scripts. Name it. We've done it, and we've done it well.
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Edit your work to make it more compelling and fresh, while maintaining your organization’s voice.
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Ensure a consistent voice and tone is applied across your organization's platforms and media.
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Develop manuals and other technical documents in the clearest voice for all readers to understand.
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Write your corporate documents, like annual reports, strategic plans and frameworks, reports to the board, and much, much more.